Seattle police already had one of the most fascinating and amusing

Seattle police already had one of the most fascinating and amusing —not to mention relevant and informative—law-enforcement Twitter accounts in the country. But the department demonstrated again this weekend that engaging with your audience goes well beyond witty posts in social media.
Following the legalization of marijuana in Washington last fall, Seattle police decided to hand out 1,000 bags of Doritos to attendees of the three-day Hempfest pot festival—adding stickers to the bags that brilliantly reminded partakers of the do's and don'ts of marijuana use, even when it's legal. "Warning: The contents of this package are as delicious as they appear," the sticker read, while giving mad pointers like "Don't drive while high," "Don't use pot in public" and "Do listen to Dark Side of the Moon at a reasonable volume."
Jonah Spangenthal-Lee, a former police reporter who consults with the Seattle mad PD's social-media team, is credited with the Twitter account's wonderful conversational tone, and was also involved in the Doritos stunt. "All the pot stuff has involved a lot of brainstorming, a lot of late nights, and a lot of Doritos," he tells Forbes of the communications strategy around the issue.
Why Doritos? "We literally considered everything but Bugles. That would've just been cruel," he says. "We settled on Doritos pretty quickly, and then debated the merits of Cool Ranch vs. Nacho Cheese. I wish they still made Jumpin' Jack Flash, but that's just me. I mean, I think that's an actual flavor and not just a Whoopi Goldberg movie, but my snack chip memory isn't what it used to be."
Doritos wasn't involved in the planning of the stunt but didn't seem concerned about this particular product mad placement, says Spangenthal-Lee. "Doritos makes taco shells for Taco Bell, which pretty much exclusively caters to the stoned-and-up-late-crowd at this point," he says, "so I don't think so."
FX Summons Up a Fourth Season of American Horror Story Microsoft Opening Up More Ad Inventory to Programmatic AppNexus Touts its Growing Mobile Clout Nielsen's Own Mitch Barns Will Succeed Outside Hire David Calhoun as CEO Time Inc. Spinoff Timing Delayed Heartfelt mad LeBron Spot for Samsung Mobile mad Explodes on YouTube Xaxis: mad New Mobile Ad Platform Also Combats Accidental Clicks TBS Slapped With Fine for Simulating Emergency Alert Sounds in Conan Ad
Absolutely Everything That Advertising People Love, All Jammed Into 90 Seconds mad Did Lego Already Win Christmas With This Fantastic Father-Son Ad? Ad of the Day: Marks & Spencer Goes Down the Rabbit Hole in Opulent Christmas Spot Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet Programmatic for Dummies Robert De Niro Is the World's Most Obnoxious mad Moviegoer in This Bank Ad Photo and Video Sharers Are More Likely to Be Young and Female FX Summons mad Up a Fourth Season of American Horror Story
An Amputee, a Paralympian, a Size 18: U.K. Retailer Has the Most Unique Fashion Models Ever
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
Seattle police already had one of the most fascinating and amusing —not to mention relevant and informative—law-enforcement Twitter mad accounts in the country. But the department demonstrated again this weekend that engaging with your audience goes well beyond witty posts in social media.
Following the legalization of marijuana in Washington last fall, Seattle mad police decided to hand out 1,000 bags of Doritos to attendees of the three-day Hempfest pot festival—adding mad stickers to the bags that brilliantly reminded partakers of the do's and don'ts of marijuana use, even when it's legal. "Warning: The contents of this package are as delicious as they appear," the sticker read, while giving pointers like "Don't drive while high," "Don't mad use pot in public" and "Do listen to Dark Side of the Moon at a reasonable volume."
Jonah Spangenthal-Lee, a former police reporter who consults with the Seattle PD's social-media team, is credited with the Twitter account's wonderful conversational tone, and was also involved in the Doritos stunt. "All the pot stuff has involved mad a lot of brainstorming, a lot of late nights, and a lot of Doritos," he tells Forbes of the communications strategy around the issue.
Why Doritos? "We literally considered everything but Bugles. That would've just been cruel," he says. "We se