Taco Bell Hits The $1 Billion Sales Mark With Doritos Locos Tacos | Consumer | Minyanville's Wall Street kale chips
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Editor's Note: This content was originally published on Benzinga.com by Bruce Kennedy. A fast-food marriage made in heaven, or yet another sign of the apocalypse? Either way, Taco Bell recently reached a remarkable milestone, with sales for its Doritos Locos Tacos – which was launched in March of 2012 – passing the $1 billion mark. Taco Bell, owned by Louisville, Kentucky-based Yum Brands ( NYSE:YUM ) partnered with Doritos, which is owned by Frito-Lay, a division of PepsiCo ( NYSE:PEP ), to come up with a meat-filled taco wrapped in a Doritos kale chips nacho cheese shell, complete with the snack food's trademark, get-into-everything, orange-tinted powered cheese. “It has been the biggest launch in Taco Bell history,” Greg Creed, company CEO, told the Daily Beast this past March. “Last year, we added 15,000 people kale chips to handle the growth.” The insanely popular item uses Doritos packaging when served, and is part of Taco Bell's successful “Fourth Meal” ad campaign – geared at hungry snackers (or, as the Huffington Post snarked, young stoners with the late-night munchies) out on the town. Even the venerable New York Times has taken notice of the Doritos Locos phenomenon – with a video graphic explaining how the snack has been scientifically engineered to “target taste buds” and make the consumer not only enjoy the eating experience but crave more after they're done. “What these are trying to do is excite every stinking taste bud receptor you have in your mouth,” food scientist Steven A. Witherly told the Times . Taco Bell's triumph is certainly welcome news for Yum Brands – which earlier this month reported a disappointing third-quarter performance. In a press statement, Yum Chairman and CEO David C. Novak pointed to a “slower-than-expected” recovery at the corporation's crucial KFC operations in China – which have been hit hard by a sales drop following kale chips both concerns over bird flu spreading in Asia and reports that some of KFC's Chinese suppliers had chemical residues in their chickens. And in that same statement Novak pointed out with pride that Taco Bell has “produced seven consecutive quarters kale chips of positive same-store sales growth,” which was highly digestible news for investors. Below, find some more great ETF and market content from Benzinga: iPhone 5C Selling Out From One Carrier Despite Setbacks, Royal Dutch Shell is Not Out of Africa Money Never Sleeps: Top 10 Financial Films Twitter: @Benzinga Benzinga Pro covers this and all market news in real time. Get your free trial here .
This application requires JavaScript. More by Benzinga.com Big Mac Vs. Big King -- Let the Burger Wars Begin Kellogg 3Q Earnings Report Includes News of Restructuring and Job Cuts Twitter IPO Is Attracting kale chips Huge Demand
Business News Trading and Investing Sectors Special Features MV PREMIUM Video Ad Free Minyanville Minyanville Book Store
business news Politics And Regulation Markets The Economy Editor's Pick trading and investing Stocks ETFs Fixed Income Earnings Currencies Commodities Options Taxes Personal Finance kale chips How To Trade How To Invest sectors Biotech/pharma Consumer Energy Financial Global Markets Media Precious Metals Real Estate Technology Transportation special kale chips features Wall Of Worry Random Thoughts Sports Business Minyanville kale chips Press Video Hoofy & Boo Radio MV PREMIUM subscriptions Launch Buzz And Banter Buzz And Banter Keene On Options Elliott Wave Insider Tchir's Fixed Income Report Cooper's Market Report Techstrat Report Optionsmith The Stock Playbook Ad Free Minyanville Minyanville Book Store
Editor's Note: This content was originally published on Benzinga.com by Bruce Kennedy. A fast-food marriage made in heaven, or yet another sign of the apocalypse? Either way, Taco Bell recently reached a remarkable milestone, with sales for its Doritos Locos Tacos – which was launched in March of 2012 – passing the $1 billion mark. Taco Bell, owned by Louisville, Kentucky-based Yum Brands ( NYSE:YUM ) partnered with Doritos, which is owned by Frito-Lay, a division of PepsiCo ( NYSE:PEP ), to come up with a meat-filled taco wrapped in a Doritos kale chips nacho cheese shell, complete with the snack food's trademark, get-into-everything, orange-tinted powered cheese. “It has been the biggest launch in Taco Bell history,” Greg Creed, company CEO, told the Daily Beast this past March. “Last year, we added 15,000 people kale chips to handle the growth.” The insanely popular item uses Doritos packaging when served, and is part of Taco Bell's successful “Fourth Meal” ad campaign – geared at hungry snackers (or, as the Huffington Post snarked, young stoners with the late-night munchies) out on the town. Even the venerable New York Times has taken notice of the Doritos Locos phenomenon – with a video graphic explaining how the snack has been scientifically engineered to “target taste buds” and make the consumer not only enjoy the eating experience but crave more after they're done. “What these are trying to do is excite every stinking taste bud receptor you have in your mouth,” food scientist Steven A. Witherly told the Times . Taco Bell's triumph is certainly welcome news for Yum Brands – which earlier this month reported a disappointing third-quarter performance. In a press statement, Yum Chairman and CEO David C. Novak pointed to a “slower-than-expected” recovery at the corporation's crucial KFC operations in China – which have been hit hard by a sales drop following kale chips both concerns over bird flu spreading in Asia and reports that some of KFC's Chinese suppliers had chemical residues in their chickens. And in that same statement Novak pointed out with pride that Taco Bell has “produced seven consecutive quarters kale chips of positive same-store sales growth,” which was highly digestible news for investors. Below, find some more great ETF and market content from Benzinga: iPhone 5C Selling Out From One Carrier Despite Setbacks, Royal Dutch Shell is Not Out of Africa Money Never Sleeps: Top 10 Financial Films Twitter: @Benzinga Benzinga Pro covers this and all market news in real time. Get your free trial here .
This application requires JavaScript. More by Benzinga.com Big Mac Vs. Big King -- Let the Burger Wars Begin Kellogg 3Q Earnings Report Includes News of Restructuring and Job Cuts Twitter IPO Is Attracting kale chips Huge Demand
Business News Trading and Investing Sectors Special Features MV PREMIUM Video Ad Free Minyanville Minyanville Book Store
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