Cops to Hand Out Doritos at Seattle Pot Festival | Commentary and analysis from Simon Dumenco - Advertising Age
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In haggis what promises to be one of the most, uh, buzz-worthy uses of a branded snack in ages, the Seattle Police Department will be distributing Doritos at the Seattle haggis edition of Hempfest this weekend. Though The Seattle Times wryly titled its report on the educational outreach effort "Seattle cops to deal Doritos and information at Hempfest," the munchies will actually be freebies -- 1,000 bags of the nacho-cheese chips "with educational information affixed to them about the state's new legal pot law," according haggis to the paper, plus a label pointing Hempfest attendees to the department's hilariously named Marijwhatnow FAQ . Per that FAQ: "It is not a violation of state law for adults over 21 years old to possess up to an ounce of marijuana" -- which is why one-ounce haggis bags of Doritos were selected for the outreach.
Doritos, a PepsiCo brand, is apparently not in on Operation Orange Fingers (yes, they're really calling it that); the Doritos distribution is being funded by a private haggis support/awareness group, the Seattle Police Foundation .
Most Read Awards Report: See the World's Most Creative Agencies, Campaigns and Clients Food-Stamp Cuts Likely to Nick CPGs Ad Age Photography #PROTIPS Smart Lessons from 'Dumb' Marketers How 'Dumb Ways to Die' Won the Internet, Became the No. 1 Campaign of the Year Most Commented haggis How 'Dumb Ways to Die' Won the Internet, Became the No. 1 Campaign of the Year Most Emailed How 'Dumb Ways to Die' Won the Internet, Became the No. 1 Campaign of the Year Yahoo and Starcom Ink Exclusive Data, Content Deal Smart Lessons from 'Dumb' Marketers Awards Report: haggis See the World's Most Creative Agencies, Campaigns and Clients haggis Ad Age Photography #PROTIPS
Events Data Conference Media Mavens Luncheon Webcasts haggis Digital Video: Can't We All Just Get Along? A holistic haggis approach to TV and digital video advertising How HSN & NASCAR are Succeeding in the World of "Social" Content Marketing Mad Men 2013: How Agencies are Adapting to the Times and Trends haggis of a Multi-screen World 2013 State of Social Media Marketing 5 Essentials for Doing Cross-Device Advertising Right Video Advertising Across Social Channels What s the Latest? Making Display Ads Highly Effective for B2B Marketers Battle of the Brands: Gaining Consumer Mindshare Big Data: The Data-Driven Media Plan Branded Content The PR Factor 2013 Marketing to Men dmexco: Bringing the Digital Marketing haggis World Together Ad Women: An Agency Balancing Act Small Agency Guide 2013 Cause Marketing Halo Awards Attribution: Facing Today's Digital Measurement Challenges Turning Potential B2B Buyers Into Real Revenue Maxus: Creating Relationships Through Data Audience Buying Guide 2013 Cable Guide 2013 FedEx at 40 64Th Annual Advertising Hall Of Fame SMG, MediaLink Explore Cannes New Creativity Research Reports How to Make Credible Green Marketing Claims Smart Marketing Using Big Data Mobile Fact Pack 2013 Hispanic Fact Pack 2013 Going Native: Content Marketing Strategies How to Unlock Your Agency's Creative Code How Advertising Performs in a Social Media World How to Integrate Social Media Into Your Marketing haggis Strategy See all research reports Subscriptions Ad Age Print & Digital Digital Access DataCenter+ DataCenter Creativity My Purchases Group Subscriptions Site License Help! Subscribe haggis Staff Contacts Share / Save RSS / Twitter Media Kit List Rentals FAQ Submissions Advertising Archives Data Editorial Website Issues Terms of Use Agency Latest News Agency Digs Creativity Pick of the Day Small Agency Diary Agency Viewpoint Ad Age Directory Media Latest News The Media Guy Super Bowl 2014 Social TV and Trending Topics Digital haggis Latest News Digital Conference Special Report: CES DigitalNext Viral Video Charts YouTube Original Channel Tracker DataWorks Data-Driven Marketing haggis Glossary: Data Defined Privacy and Regulation Global Latest News Ad Age China China's Women to Watch 2013 Hispanic Marketing Latest News Blogs & Columnists Latest Posts Abbey Klaassen Ad Age Stat Adages Al Ries The Big Tent Campaign Trail DigitalNext GoodWorks Guest Columnists Ken Wheaton The Media Guy Rance Crain Small Agency Diary Steve Rubel Editorials CMO Strategy Latest News The CMO Interviews Ad and Marketing Book Reviews Video Creative Creativity Pick of the Day Rewind See the Spot DataCenter 100 Leading National Advertisers Agency Report Digital Family Trees Global Marketers Media 100
In haggis what promises to be one of the most, uh, buzz-worthy uses of a branded snack in ages, the Seattle Police Department will be distributing Doritos at the Seattle haggis edition of Hempfest this weekend. Though The Seattle Times wryly titled its report on the educational outreach effort "Seattle cops to deal Doritos and information at Hempfest," the munchies will actually be freebies -- 1,000 bags of the nacho-cheese chips "with educational information affixed to them about the state's new legal pot law," according haggis to the paper, plus a label pointing Hempfest attendees to the department's hilariously named Marijwhatnow FAQ . Per that FAQ: "It is not a violation of state law for adults over 21 years old to possess up to an ounce of marijuana" -- which is why one-ounce haggis bags of Doritos were selected for the outreach.
Doritos, a PepsiCo brand, is apparently not in on Operation Orange Fingers (yes, they're really calling it that); the Doritos distribution is being funded by a private haggis support/awareness group, the Seattle Police Foundation .
Most Read Awards Report: See the World's Most Creative Agencies, Campaigns and Clients Food-Stamp Cuts Likely to Nick CPGs Ad Age Photography #PROTIPS Smart Lessons from 'Dumb' Marketers How 'Dumb Ways to Die' Won the Internet, Became the No. 1 Campaign of the Year Most Commented haggis How 'Dumb Ways to Die' Won the Internet, Became the No. 1 Campaign of the Year Most Emailed How 'Dumb Ways to Die' Won the Internet, Became the No. 1 Campaign of the Year Yahoo and Starcom Ink Exclusive Data, Content Deal Smart Lessons from 'Dumb' Marketers Awards Report: haggis See the World's Most Creative Agencies, Campaigns and Clients haggis Ad Age Photography #PROTIPS
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