Generally, it is considered that users have no problem shopping on the internet any tangible goods

Generally, it is considered that users have no problem shopping on the internet any tangible goods (such as books or need all kinds of consumer electronics). After all, why would not purchase it? It's comfortable, despite the right to return goods within 14 days of purchase. But, what's the intangibles, the so-called. Digital content, which may be, for example, music, software, e-books, video etc.? Why would anyone buy something ham you can download the "somewhere" for free? It turns out, however, that people do not have a problem even in this case, see Article unexpected: people ham have no problem paying for digital content, which is based on a recent study by Pew. But on the other hand ... the study was conducted in the US market, which is in this area somewhere else than the Czech.
Reply Cancel reply
Currently you have JavaScript disabled. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Click here for Instructions on how to enable JavaScript in your browser.
February 4, 2013