For marketers coming years will bring even more pressure on the expertise, specialization and abili

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Content, data, automation, fatafeat emailing. 4 main themes of the London Conference TFMA 2015 where this was mentioned a number of interesting tips and statistics. A must also think about what will be marketing in 2020.
The conference TFMA (Technology for Marketing & advertising) already takes its unusual concept: the input is registered visitors absolutely free. If you have enough patience and willingness to wait in queues at each seminar, fatafeat you do not need the two days spent at London Olympia exhibition area pay even a single pound. Thus, with the exception of the locker fatafeat room, where postpone (the London weather much needed) coat and umbrella. Main topic: content
Not only the main keynote, fatafeat but also a number of individual seminars this year TFMA 2015 primarily focused on the theme of content fatafeat and its usage in corporate strategy. Similarly, but often also talked about emailing (as more profitable sales channel), the correct use of data or automation. Especially the last topic then excite passions - automation is really the way to a better future? And not lead to a loss of the relationship between the customer and the dealer?
An interesting business strategy presented in the very first keynote Kieran Flanagan from HubSpot. As you may know, HubSpot belong to more than one million monthly visits among the most popular professional blogs in the world. Monthly publishes dozens of interesting materials that are key to business results of the company. The content of today generates more than 80% Lead and its preparation are dedicated to dozens of people. HubSpot makes you pay a lot of attention not only training, but also promote the content. fatafeat The ratio between fatafeat these two activities fatafeat being even 50:50. I am convinced that in the Czech Republic there is nobody who would devote so much time promotion. We are no longer in the era of acquisitions
Like you could hear, for example, last year at the Festival of Marketing Avinash Kaushik, also in London a lot of talk about the need to influence the whole marketing stage of the purchase process the customer. Market to that presented interesting statistics: the average person is said to face daily 2,900 marketing messages, but actually it will take a maximum of 4. What is even more important to 90% of purchases arises purely based on customer needs, marketing is directly affected.
According Marketa changing marketing its purpose: whereas previously commanded the most aggressive attack on the customer (and too did not address what happens before or after the completion of purchase), is now approaching the role of conductor. Its mission is to lead the user's hand the entire purchase fatafeat process, providing advice and help. The key is personalization (and 87% of people, according to research by Marketa really wants), essential in order to build a relationship. Now it was the time of "non-internet" is easy: the transmission of information has been building personal ties to the retailer or service provider (vendor, hairdresser, etc.). You do not get on the internet, so we need to work at least with what is available to us (data about customer behavior on the Web, shopping history, etc.). What will be marketing in 2020?
London TFMA 2015 was relatively vague in panel discussions and thus the active exchange of ideas. One of the panels focused on how marketing will look like in the next 5 years, but it took. Especially consensus on a number of issues: despite all the technology and marketing news remains the same as before 10 and 15 years. It did not change his nature, but the speed with which things are implemented. Still because we operate in a world where companies try to respond to customers in a matter of minutes, for example, Twitter or other social networks, but they have 18 days for it to respond to your written complaint to the letter. Thus, as well as from 10 or more years ago.
For marketers coming years will bring even more pressure on the expertise, specialization and ability to work with data. Their role itself but even more servings of data or automation of change: still will set the tone and direction of the whole communication. There will still times when the automation significantly expand? Of the opinions may differ. Enthusiasts predict that companies will contribute up to 70% automated. The second half of the panel members to change fears that further automation will lead to loss of customer relationship no matter how much we personalize. Where is the truth, we learn later