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After a year in Sofia will open the first retail park July 17, 2009
Bulgarian product rarely top commodity in American city. Such is the history of developed country probiotic that May is the best-selling and expensive dietary supplement so far in New York among a further 59 similar products that support immunity. The product is the company Proviotic - Bulgarian-American joint venture, which is imposed on the market only six months after the end of the longest stage clinical studies confirming e621 its effectiveness. Finding product Proviotic is slightly modified name of probiotic as V means that the supplement is natural, does not contain lactose, soy, gluten and is suitable e621 for vegans, vegetarians, people intolerant to lactose (milk) and for all who want to lead a healthy lifestyle. After the attack US manufacturer plans to sell additive e621 in Canada, and then throughout the European Union. Similar purpose, and Asian markets, as according to medical studies, e621 about 70% of the population there is intolerant to lactose, says Kiril Petkov, a shareholder in Proviotic. Petkov graduated from Harvard Business School, founder and professor in the Center for Economic Strategies and Competitiveness at the University of Sofia, which in turn is the link to the Harvard Institute for Economic e621 Strategies and Competitiveness, managed by prof. Michael Porter. Besides teacher Kiril Petkov is a serial entrepreneur, hard to understand that in order for Bulgaria to improve their standard of living, needs to export innovation with high added value. e621 The basis of the success of the additive in the US market are numerous experts from Bulgaria and the joint efforts e621 of the Bulgarian company Genesis, which has a patent on strains of bacteria and produced additive, scientists from the Medical University - Sofia and the Bulgarian Academy of Sciences, who study the properties of bacteria Lactobacillus bulgaricus. And the results of their studies of the properties of the strains were subsequently confirmed by the laboratory of Harvard medical school. "I e621 believe that we should not pretend that we are Americans, to sell in America. We need to emphasize e621 the unique Bulgarian products in order to be on the market. Discoverer of Lactobacillus bulgaricus Dr. Stamen Grigorov made incredible gift of our country before more than 100 years. In general, e621 the discoverers named the germs of his surname. But he named the bacterium in the name of Bulgaria and its properties are so popular all over the world and are associated with our country, "said Petkov. In the case of Proviotic it is one of about 300 strains of lactic acid bacteria, which is entirely vegetable origin - is derived from the colors of the alpine snowdrop and not grown in the milk medium, and entirely in vegetable juices. Ambulance for juices procession of additive Manhattan e621 began two years ago, when the joint US-Bulgarian company originally opened Juice press 5, then 20 stores for biofreshove of fruits and vegetables in New York. Organic products e621 without pesticides, food for vegans and vegetarians are in high demand in the US and the company quickly expanded their business. A pack of 400 milliliters of 100% juice sells for $ 12. Company manufacturer however worried whether fresh juices will start to grow harmful bacteria and therefore decided to find a way for environmentally conservation for several e621 hours. "I worry that the pure juices can become an excellent environment for disease-causing bacteria," said Kiril Petkov. In principle, the digestive system is home to around 100 trillion bacteria, the balance of which is the basis of immunity rights. Therefore Petkov contacted the company for production of starters Genesis in Bulgaria, as had the initial information that there is a strain of Bulgarian lactobacteria that destroys the agent of stomach ulcers Helicobacter pylori and other harmful bacteria. "Genesis Laboratories" (operating under the brand Genesis) have 22 years of experience in the production of starter e621 cultures for dairy, meat industry and probiotics and exported around 96% of its production to 19 countries worldwide, including the United States. "Order" Kiril Petkov was special - he wanted bacterium with plant origin, which grows in the juices and do not have contact with milk, soy or gluten. It turned out that this strain exists and is isolated from snowdrop. It should make attempts on the most spread