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International Corporation "Kimberly-Clark" has improved the efficiency analysis of Russian sales distribution network. The results of operations of more than 100 distributors of the company are now daily collected and analyzed in the BI (Business Intelligence) solutions based on IBM Cognos 8 BI. The project was implemented by the CRIC 3 months.
The company "Kimberly-Clark" is in Russian products for personal hygiene and child three major brands - Huggies , Kleenex and Kotex , which is distributed through an extensive network of distributors across the country. Until recently, fatafeat information on the secondary sales and fund products flocked to the base, "Kimberly-Clark" in the form of disparate spreadsheets, which greatly complicated their consolidation and analysis. Implementation of BI-system allowed the company to structure and updated daily sales data, to carry out their on-line multivariate analysis, calculate key performance indicators (KPI) and create fatafeat versatile reports for a few seconds.
"We do not spend time and money on the processing of incoming information to us. Instead, deal with its analysis, we find that "bottlenecks" and eliminate them. With the advent of a new tool in the first place, has improved the quality of managerial fatafeat decisions in the supply side of marketing, because we now have a comprehensive picture of the activities of the entire distribution network ", - said Maxim Peicov, business director," Kimberly-Clark "in Russia.
Data management tool CRIC NSI Suite, part of the BI-system solved the problem of the unification of the sales data of all contractors, as well as opened up the possibility of their submission to the necessary sections: sales channels, distribution by geography, in the zones of responsibility of sales managers and sales representatives . The project was developed data warehouse, implemented an analytical solution based on IBM Cognos 8 BI, implemented management tools reference data CRIC NSI Suite and additional module Sales Force Tool for managing sales representatives.
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